With beauty services seeing new competitors on the rise every year. You’re not the first person to think the market is full of salons, mobile and at-home beauticians, so how do you make yours stand out? SEO, of course!
Being able to market your beauty business over others in your area is more important than ever when looking on search engines – but what is SEO?
Search Engine Optimisation (SEO) works with companies like Google, Yahoo or Bing. When potential clients type in your area and ‘hairdresser’, where does your business show up on the results page? By optimising certain text in your website, your rank on Google can go higher and higher.
Search engines gather information from your website and all the content on it that can be found and feeds this into an algorithm, so when someone types in a question, such as “Where can I find a hairdresser near me?”, the results which best match their question pop up first.
So, it’s super important to remember keywords and meta descriptions for great search engine optimisation. Firstly, think keyword – a single word or short phrase which users will type into search engines. Do your blogs have keywords and are they consistently repeated in that blog? Websites like WordPress are great at helping you get the best out of your SEO.
As a guide, when writing a blog for SEO you need at least 300 words and you must include your keyword 7 times.
Don’t forget to consider those all-important meta descriptions which are always found under the title on a search engine, these include a wider description of what your web page is about so it’s fundamental to make sure you have a keyword and a great description.
Installing an analytics tool, such as Google Analytics, and creating a My Business listing for Google are one of the most important steps your business can take. How many times have you typed in “*Random service* in my area” on google? A lot, right? And your future regulars will be doing the same!
Having these online tools installed will not only help keep an eye on who is looking at your business online, and how many who’s, but also what are people doing on your website. Are they looking on the review page or the services page the most? See what they’re doing and act on it – analytics tools will be your best friend here.
Having interesting content on your website which focuses on keywords about your business can be the first step. Just with your business location, opening times or services front and centre on your website you could be bringing in a bucket-load of new clients seeking you online!
