Do you know the first thing a customer will check out when looking for a new beautician? If they’re anything like us, it’s probably your Instagram page! If your Instagram business page is out of date or doesn’t reflect you – this could be turning away your future regulars!
So we’ve gathered some of the best social media tips from our sister company, JaxPR, that will help you create a successful business account that new customers are drawn to. From easy tips to more advanced social media marketing, we’ve got you.
Post engaging content
The only thing worse than an Instagram that doesn’t align with your business’s tone of voice is an Instagram that’s gone ghost. Clients heading to your page might think that you aren’t working anymore if your last post is from February – so get posting, girl!
Instagram stories are a great way to keep uploading regularly and staying on your followers feeds. If you’re looking for some inspo on what to post, check out JaxPR’s post on their Instagram site with some engaging ideas.
Use relevant hashtags
Using hashtags is one of the best ways to show up on new customers feeds who haven’t discovered you yet! Some of our favourites to use are localised and niche tags. For example, If you’re a hairdresser in Thurrock – try #thurrockhairdresser #thurrocksalon #essexhairinspiration – work out which ones work best for you!
Interact with your niche
Did you know that interacting with your feed and hashtags for 15 minutes before and after posting can boost your engagement? Get liking and commenting on the top posts on the hashtags you’re using, replying to stories and saving posts on your feed.
Don’t forget to reply and like all the comments you get on your new posts too. If Instagram sees you active with your niche, they’ll boost you up the hashtag results page and up the feed!
Try your hand at reels
Reels can open up your page to a world of new clients who may have never seen you before! If you’ve got the time and video skills for making one, then we say GO FOR IT! And don’t forget to tag The Shortlyst so we can give it a share <3