Getting that extra buzz around your business can be tricky with the beauty industry becoming more and more saturated, but it doesn’t have to be.
Marketing your beauty business is key to becoming a brand and introducing yourself to an influx of new customers seeking their new home. Looking for the best tips on how to do this? The Shortlyst’s got you.
We’ve collected a list of books for you to read which are full of tried and tested tips for you and your business…
Hype Yourself – A No-Nonsense PR Toolkit for Small Businesses by Lucy Werner
This book is a handy toolkit for anyone looking for help to build their brand.
Crammed full of insider advice starting with the PR building blocks of forming your strategy right the way through to the execution of creative campaigns. This guide will show you that anyone can learn to be a great publicist and see direct results in their business.
Little Black Book by Otegha Uwagba
This ‘toolkit for working women’ promises to be an essential for businesswomen and is packed full of ideas and practical advice which you can put into your own brand (not to mention it’s travel-sized for on-the-go tips!). Whether you’re at the start of your journey or have years of experience, this book is ideal.
Did we also mention it was The Sunday Times bestseller?
Branded beauty: How marketing changed the way we look by Mark Tungate
Branded Beauty is a great read for those interested in the history of beauty marketing. Tungate talks to all of the big names in the beauty industry on behind-the-scenes campaigns and tricks they used to market themselves to the top, so if you’re seeking information from the best give this one a read.
F*ck being humble: Why self-promotion isn’t a dirty word by Stefanie Sword-Williams
Whilst this book is not just about marketing yourself and your business, we think it’s a great eye-opener into the taboo against self-promotion of your business. We find so many businesswomen who are afraid to promote themselves on a more personal level and this book is a great resource on finding your worth as a businesswoman and taking action in promoting yourself! Go get ‘em, girl!
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
In Jab, Jab, Jab, Right Hook, Vaynerchuk is on a mission to strengthen marketers’ right hooks by changing the way they fight to make their clients happy, and ultimately compete in the world of business. With a bigger variety of social media platforms than ever to get your business on, how do you make yourself stand-out? Put this one on your ‘to be read’ this month if you’re looking for fresh ideas to work into your social media strategy.
Have you read any of these and want to give your reviews? Have any suggestions of your own? Let us know on our social channels.
