With beauty businesses set to boom in 2021, the team at The Shortlyst want you to get ahead of the game more than you know. So if you want your business to stand out and get a head start over the competition, then keep reading.
Join The Shortlyst
Of course, The Shortlyst is the go-to for all your beauty needs. Create a profile with us to include everything your clients are looking for is the perfect way to introduce yourselves to potentially thousands of new clients.
With your contact details, opening times, pictures, reviews and our premium booking system all in one place, joining The Shortlyst is the first step to staying ahead!
Invest in great branding
Having a great brand behind your business not only makes you look professional but is great for making your business look more appealing.
Think about a colour scheme, logos or what your businesses promises are to get started and keep an eye on The Shortlyst blog page for upcoming posts and advice on branding.
Reviews, reviews, reviews!
Did you know that 84% of people trust online reviews just as much as personal recommendations? With statistics like these, it’s clear that reviews work wonders for your business and could be the difference between you and another similar beautician.
Google Reviews are one of the first places potential customers will see you, so setting up and account or having a pop up on your websites could give you the push your business needs. Don’t forget to remind your customers to leave you a 5-star review after their treatments!
We’ve got some handy reminder cards for you to give to your clients to nudge them to review your page on The Shortlyst after they’ve finished their appointment.
Keeping your social media sites up to date is more important than ever in order to reach new clients. Have you thought about posting updates about your working week? How about posting images of your most recent work or writing a blog about your business (our emails and DMs are always open for blog spots!)
Having everything on your socials shows potential clients you are actively working and are ready for them!
Think about SEO on your website
Does your website have your location, what you do and contact detail front and centre? If not – why!
Search Engine Optimisation (SEO) could be the difference between your beauty business and the one next door. By optimising your location and services you offer on your website, you could find yourself higher on the search engine results page, therefore opening you up to more business from new clients! You can find out more about this on our blog post “What is SEO and how can you use it to market your business online?”
Keep an eye on The Shortlyst social media pages and website for more blog posts on all things beauty and business!