In 2020, Instagram stories had 400 million daily users – twice as many as Snapchat Stories who pioneered the idea. Using this feature is an incredible tool for business, giving great analytics and showing exactly how many people have interacted with your content.
To create an Instagram story, head to the + button on the top right of your profile and click story. From there, take or add the image you want to use then tap the smiley square face for all the stickers and features you need. From there, here are some ideas to up your story game:
Show off the exciting things your business has been up to
Instagram stories are the perfect opportunity to showcase what your business is up to, including new ventures. Your followers want to keep up-to-date on everything you’re offering, and your stories on Instagram can be the first place they look.
Promoting your brand-new page on The Shortlyst via Instagram stories will have your followers flocking to the site to find out what you’re up to, leading to more potential regulars booking up with you – don’t forget to tag us!
This or That
This trend has been becoming more and more popular with business Instagram accounts and everyone from Missguided to McDonald’s taking part – so why not give it a go yourself?
Using the poll feature on Instagram stickers, ask your followers which they prefer that relates to your business. Maybe manicures v pedicures, to fringe or not to fringe, at-home pamper session or relaxing spa day – it’s up to you! This type of info is great to help you keep reshaping your service and treatments to be *exactly* what your customers are after.
Ask your followers a question
Instagram stories can be a great way of getting market research among your followers using the question sticker. Asking your followers questions can lead to more engagement with your business page and more interest in your business.
Asking questions about anything from ‘what trends your followers think will be popular this year’ or their opinions on ‘a new service your offering’ could set you apart from the competition.
Story takeover
Having someone else take your Instagram stories over for a day is a great way of networking with others in the industry, gaining new followers or featuring exciting content. From beauty influencers, a regular customer or a salon staff member, anyone can take-over your stories to show a fresh perspective.
Some ideas for a story takeover could be:
- A vlog of their day
- Behind-the-scenes of a day working in a salon
- What do they do on their breaks
- Answering questions on your services
- Sharing some old pictures they have in their camera roll of the salon/their treatment/a beauty service.
Got anymore tips for the rest of The Shortlyst collective? Share them with us on our socials!