The Shortlyst was an idea born from a group of three girls getting fed up of having to put in some serious effort to find somebody to sort out hair for a last-minute tinder-date. Alright alright, we see how much of a first-world problem that is.
Nonetheless, we all testify that the problem is real.
The Shortlyst is a directory of beauty and wellness services, focusing on Hair, Face and Body. A single place that highlights great service, showcases talented work and features your brand to future customers.
Each business is showcased on its own page, searchable by treatment, area, reviews among a few others.
We offer free listings to make sure everyone can be included, but, if you’re interested in raising your profile, we’ve got three types of memberships to suit all budget types with a range of benefits.
We’ve listed out below five great reasons why The Shortlyst might just be the perfect place to promote your brand.
- Be the Boss of your own page
We offer your business a sleek and modern profile page with all the information your future regulars could want. The Shortlyst team have designed a clean template that will make your beauty salon, mobile or at-home service sparkle; with details on your opening times, location, services and availability, we’ve got your back when it comes to being found by future customers.
You’ll get full editing access, so if you’ve got last minute availability – update your page. Got a special offer – update your page. Got a banging new before and after set of pictures – Update your page. It’s simple, and we’ve got some great step-by-step guides to help if you get stuck.
You’ll have access to a dashboard that will also clearly show how many people are finding your page too.
Don’t forget we have a beautifully-slick booking system so say goodbye to early mornings and late nights sifting through your DM’s, emails and messages and say hello to us doing all the hard work for you.
Alternatively, our branding partners at JaxPR can help design and set up your page for a single cost of £99.
- Snap a picture
On our Enhanced and Premium packages – we help show off your best work by creating a space on your profile to publish photos.
Not just any photos, but post photos that your future clients use as inspo on their Pinterest boards and stand out from the crowd. Photos to make a future client, pick up the phone and get booked in before their next big date.
- Treatment Tags
We’ll let you into a secret, The Shortlyst team had a meeting solely to discuss whether ‘Waxing’ should sit under Hair, Face or Body. We eventually decided to put it in all of the categories…
But it brings us to an important point, some services you offer may fall across different categories and be known by different names. That’s why we use a sophisticated tagging system on all treatments for words we know customers may use instead.
That way, if somebody searches for a ‘scrub’, rather than your service ‘full-body exfoliation’ we’ll still direct them to your page.
- Reviews
Reviews are extremely important for building a customer base and we know it’s one of the first things they search for.
New and existing customers will be able to write reviews of your service directly to your page. Reviews are public, so the more you have, the more trusted your business will be.
So, don’t forget to ask your customers to leave one!
Did you know a customer is 50% more likely to leave a review if they walk away with a physical reminder to go online after the appointment is over? Check out here our ‘The Shortlyst’ branded review reminder cards to hand out.
- Blogs
At The Shortlyst, think of us like your big sisters in the world of beauty and business. We want to give you all the tips you need to be successful in the industry, from what beauty trends are going to be popular this year to how to optimise your social media sites, we’ve got you covered.
Fancy a guest spot on The Shortlyst blog page? Our messages are always open for businesswomen and beauty babes to wizards who want to share their tips with our community.
